Agency people of the year powered by MAKSZ
Introducing
the Agency People of the Year

Since its establishment, the Association of Hungarian Communication Agencies (MAKSZ) has been working for the operation and representation of Hungarian media and non-media agencies. The next milestone in this tradition is the launch of the Campaign Agency People of the Year, which will be held for the first time in 2024.

The Agency People of the Year was born under the umbrella of the internationally recognised Campaign magazine, and as a separate category within the magazine's Agency of the Year competition. Like the latter, it is not a list - it was never intended to be a list. All of these serve as a platform for media and non-media agencies to give the sector's most outstanding professionals the opportunity to compete. However, only one winner will emerge from each category.

The first awards ceremony will take place in December 2024, where the best in the sector will be rewarded for their creativity, professionalism and innovation. This will demonstrate the excellence and competence of the winner at both national and international level.

Agency People of the Year is not born BECAUSE OF agency professionals – but built FOR agency professionals.

A global
story


The story of the Agency People of the Year goes back to the Campaign Agency of the Year competition, which is well known internationally. For many years, the platform, created by a popular magazine representing the marketing, advertising and media communities around the world, has rewarded the best agencies in the creative industry. This year, Hungary joins this prestigious community, but taking the basics a step further, Agency People of the Year will reward the professionals who create value in agencies on a daily basis.

This not only sends an important message to the domestic professional community, but also provides an opportunity for the winners to gain international recognition. On this basis, the categories and judging criteria of the competition have been developed in line with international standards.

Agency People of the Year is not just an awards event. It is a platform where people who are individually turning around and reshaping the industry can get the recognition they deserve. People who add value to communications every day through their creative and innovative work.

Categories

1 platform. 21 winners.

The Agency People of the Year invites entries in different categories to ensure that every professional finds the most suitable opportunity. There will be a choice of categories to evaluate both leader and non-leader sub-categories, if a sufficient number of entries are received.

Intend to apply

Recognizes the CEO demonstrating exceptional leadership, strategic vision, and significant achievements in agency growth and innovation. This award highlights their role in driving the agency’s success and market influence.
Honors the individual responsible for overseeing and optimizing agency operations. This category acknowledges their strategic management skills, efficiency improvements, and contributions to overall agency performance.
Celebrates the leader or team that has driven remarkable business growth through innovative strategies. This award focuses on achievements in client acquisition, retention, and overall business development.
Acknowledges the producer who excels in managing and delivering outstanding creative projects. This category highlights their ability to ensure project success through exceptional organization, client satisfaction, and production quality.
Rewards a creative professional whose work has significantly impacted campaigns through innovation and originality. This award recognizes their ability to deliver groundbreaking ideas that drive client success and engagement.
Recognizes excellence in event management, highlighting successful planning and execution of events. This category focuses on their ability to manage logistics, enhance attendee experience, and achieve client goals.
Celebrates the individual responsible for designing exceptional event concepts that engage and inspire audiences. This award acknowledges their creativity, originality, and ability to deliver memorable event experiences.
Recognizes an individual who excels in developing effective and innovative strategies that drive client success. This award highlights their ability to analyze market trends, consumer behavior, and craft actionable plans.
Honors a professional who provides exceptional service and support to clients in non-media sectors. This category acknowledges their dedication to client satisfaction, problem-solving skills, and ability to maintain strong client relationships.
Celebrates a professional who excels in managing client relationships within the media industry. This award focuses on their expertise in media planning, buying, and delivering outstanding client service.
Acknowledges an individual who demonstrates excellence in developing and implementing media plans. This category highlights their ability to strategically allocate media budgets and optimize campaign performance.
Honors a professional who excels in crafting comprehensive media strategies that achieve client objectives. This award recognizes their deep understanding of media landscapes and ability to integrate various media channels effectively.
Recognizes an expert who specializes in a particular area of media, such as digital, print, or broadcast. This category celebrates their in-depth knowledge and significant contributions to media campaigns.
Celebrates a professional with exceptional skills in digital marketing and technology. This award highlights their ability to leverage digital platforms, tools, and strategies to drive client success.
Acknowledges an individual who excels in purchasing digital media space and managing digital ad campaigns. This category focuses on their negotiation skills, market knowledge, and ability to achieve optimal ad placements.
Honors a professional who demonstrates expertise in managing and executing social media strategies. This award recognizes their ability to engage audiences, create compelling content, and drive social media performance.
Recognizes an individual who excels in creating engaging and effective PR and social media content. This category highlights their creativity, storytelling ability, and impact on brand visibility and engagement.
Celebrates a professional who excels in financial management within the agency. This award focuses on their ability to manage budgets, financial planning, and contribute to the agency's financial health.
Honors a dedicated front office professional who provides exceptional administrative support. This category acknowledges their organizational skills, efficiency, and contribution to the smooth operation of the agency.
Recognizes an individual who excels in managing and developing agency talent. This award highlights their ability to attract, retain, and nurture top talent, contributing to the agency’s success.
Celebrates a person or team that has made significant contributions to social causes through their work. This award acknowledges their dedication to creating positive social change and impact within the community.
Timing
ENTRY DEADLINE:
MONDAY, 28 OCTOBER 2024

LAST MINUTE ENTRY DEADLINE:
MONDAY, 4 NOVEMBER 2024

SHORTLIST ANNOUNCEMENT:
WEDNESDAY, 27 NOVEMBER 2024

WINNERS ANNOUNCEMENT:
COMING SOON
STANDARD ENTRY FEE:
MEMBER OF MAKSZ:
INTRO PRICE: 49.000 Ft
(FROM 2025: 100.000 Ft)

NON-MEMBER OF MAKSZ:
INTRO PRICE: 75.000 Ft
(FROM 2025: 150.000 Ft)

LAST MINUTE ENTRY FEE:
STANDARD FEE + 50%
Contact
DIÁNA CSIZMADIA
TEL: 0036 30 826 5586
E-MAIL: csizmadia.diana@maksz.com
Reliability

The Agency People of the Year is committed to transparent and accurate results. To this end, MediaSense, the official audit partner of the Cannes Lions Festival of Creativity, is responsible for the auditing. MediaSense is responsible for processing and verifying all data during the competition.

The competition will take place in several stages: online judging, in-person evaluation and finally the publication of the results. MediaSense also scrutinises the scoresheets of all judges and the raw data provided by the organisers - ensuring that every step of the process is compliant.

All this careful checking ensures that the final results are objective and substantiated, adding to the credibility of the competition.