Agency people of the year powered by MAKSZ
What’s New
in Agency People of the Year 2025

Building on last year’s experience, we’re introducing two key updates to make the competition even more inclusive and dynamic:

  • Nomination System – To kick-start the nominations, we’re launching a new feature that allows anyone to recommend their industry peers for the Agency People of the Year award. This way, outstanding professionals who might not nominate themselves also have a chance to shine.
  • Tiered Entry Fees – This year, entry fees are split into managerial and non-managerial categories to encourage participation from professionals at every level of expertise.

Agency People of the Year continues to celebrate outstanding talent across the marketing communications industry – from creatives and strategists to media experts, client service professionals, and senior leaders.

Introducing
the Agency People of the Year

Since its establishment, the Association of Hungarian Communication Agencies (MAKSZ) has been working for the operation and representation of Hungarian media and non-media agencies. The next milestone in this tradition was the launch of the Campaign Agency People of the Year, which was held for the first time in 2024.

The Agency People of the Year was born under the umbrella of the internationally recognised Campaign magazine, and as a separate category within the magazine's Agency of the Year competition. Like the latter, it is not a list - it was never intended to be a list. All of these serve as a platform for media and non-media agencies to give the sector's most outstanding professionals the opportunity to compete. However, only one winner will emerge from each category.

The awards ceremony will take place in February 2026, where the best in the sector will be rewarded for their creativity, professionalism and innovation.

Agency People of the Year is not born BECAUSE OF agency professionals – but built FOR agency professionals.

A global
story


The story of the Agency People of the Year goes back to the Campaign Agency of the Year competition, which is well known internationally. For many years, the platform, created by a popular magazine representing the marketing, advertising and media communities around the world, has rewarded the best agencies in the creative industry. In 2024 Hungary joined this prestigious community, but taking the basics a step further, Agency People of the Year will reward the professionals who create value in agencies on a daily basis.

This not only sends an important message to the domestic professional community, but also provides an opportunity for the winners to gain international recognition. On this basis, the categories and judging criteria of the competition have been developed in line with international standards.

Agency People of the Year is not just an awards event. It is a platform where people who are individually turning around and reshaping the industry can get the recognition they deserve. People who add value to communications every day through their creative and innovative work.

Categories

1 platform. 21 winners.

The Agency People of the Year invites entries in different categories to ensure that every professional finds the most suitable opportunity. There will be a choice of categories to evaluate both leader and non-leader sub-categories, if a sufficient number of entries are received.

Download Application Insights

Recognizes the CEO demonstrating exceptional leadership, strategic vision, and significant achievements in agency growth and innovation. This award highlights their role in driving the agency’s success and market influence.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Honors the individual responsible for overseeing and optimizing agency operations. This category acknowledges their strategic management skills, efficiency improvements, and contributions to overall agency performance.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Celebrates the leader or team that has driven remarkable business growth through innovative strategies. This award focuses on achievements in client acquisition, retention, and overall business development.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Acknowledges the producer who excels in managing and delivering outstanding creative projects. This category highlights their ability to ensure project success through exceptional organization, client satisfaction, and production quality.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Rewards a creative professional whose work has significantly impacted campaigns through innovation and originality. This award recognizes their ability to deliver groundbreaking ideas that drive client success and engagement.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Recognizes excellence in event management, highlighting successful planning and execution of events. This category focuses on their ability to manage logistics, enhance attendee experience, and achieve client goals.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Celebrates the individual responsible for designing exceptional event concepts that engage and inspire audiences. This award acknowledges their creativity, originality, and ability to deliver memorable event experiences.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Recognizes an individual who excels in developing effective brand and communication strategies that drive client success. This award highlights their ability to analyze market trends, consumer behavior, cultural context, and craft insightful, original and evidence based strategic plans.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Honors a professional who provides exceptional service and support to clients in non-media sectors. This category acknowledges their dedication to client satisfaction, problem-solving skills, and ability to maintain strong client relationships.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Celebrates a professional who excels in managing client relationships within the media industry. This award focuses on their expertise in media planning, buying, and delivering outstanding client service.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Acknowledges an individual who demonstrates excellence in developing and implementing media plans. This category highlights their ability to strategically allocate media budgets and optimize campaign performance.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Honors a professional who excels in crafting comprehensive media strategies that achieve client objectives. This award recognizes their deep understanding of media landscapes and ability to integrate various media channels effectively.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Recognizes an expert who specializes in a particular area of media, such as digital, print, or broadcast. This category celebrates their in-depth knowledge and significant contributions to media campaigns.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Celebrates a professional with exceptional skills in digital marketing and technology. This award highlights their ability to leverage digital platforms, tools, and strategies to drive client success.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Acknowledges an individual who excels in purchasing digital media space and managing digital ad campaigns. This category focuses on their negotiation skills, market knowledge, and ability to achieve optimal ad placements.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Honors a professional who demonstrates expertise in managing and executing social media strategies. This award recognizes their ability to engage audiences, create compelling content, and drive social media performance.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Recognizes an individual who excels in creating engaging and effective PR and social media content. This category highlights their creativity, storytelling ability, and impact on brand visibility and engagement.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Celebrates a professional who excels in financial management within the agency. This award focuses on their ability to manage budgets, financial planning, and contribute to the agency's financial health.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Honors a dedicated front office professional who provides exceptional administrative support. This category acknowledges their organizational skills, efficiency, and contribution to the smooth operation of the agency.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Recognizes an individual who excels in managing and developing agency talent. This award highlights their ability to attract, retain, and nurture top talent, contributing to the agency’s success.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

Celebrates a person or team that has made significant contributions to social causes through their work. This award acknowledges their dedication to creating positive social change and impact within the community.

Please note that a category will only be evaluated if at least 3 entries are received.
Where sufficient applications are submitted, subcategories may be opened within each category based on experience level. In leadership categories, this means separate evaluations may be held for directors, C-suite or mid-management applicants, while in non-leadership categories, dedicated categories may be introduced for associates, experts or juniors etc. To open a subcategory, a minimum of 3 entries per level is required. If this threshold is not met, entries will be assessed together in a combined evaluation.

TIMING
early bird:
October 10 – December 7, 2025

normal:
December 8, 2025 – January 5, 2026

End of nomination period:
December 15, 2025

last minute:
January 6–9, 2026

online judging:
January 14–23, 2026
final judging:
January 28/29, 2026
shortlist announcement:
January 26, 2026
ENTRY FEES
MAKSZ MEMBER AGENCIES:
early bird: 49,000 HUF
non-managerial: 19,000 HUF

normal: 100,000 HUF
non-managerial: 25,000 HUF

NON-MAKSZ MEMBER AGENCIES:
early bird: 75,000 HUF
non-managerial: 29,000 HUF

normal: 150,000 HUF
non-managerial: 35,000 HUF

LAST MINUTE ENTRY FEE:
STANDARD FEE + 50%
CONTACT
DIÁNA CSIZMADIA
TEL: 0036 30 826 5586
E-MAIL: csizmadia.diana@maksz.com
Recommend
your industry peers

Nomination form

Recommend your industry peers for the Agency People of the Year award

The Agency People of the Year celebrates outstanding professionals across the marketingcommunication agencies.

We invite nominations from agencies, clients, media, academia, and industry partners for individuals whose talent, dedication, and achievements have made a meaningful impact.

Our broad category system ensures that excellence is recognized across a wide spectrum of roles – from creative and strategic to client service, production, media, and leadership positions.


Who can be nominated?

Any professional working at a communications, creative, media, or other marketing communications agency – regardless ofexperience level – who has demonstrated outstanding professional performance, leadership skills, or innovation.


How to nominate?

  • Fill out the nomination form
  • Provide the nominee’s name, organisation, email address, and optionally their phone number and position
  • The nominee will be notified about your nomination by email
  • Follow the progress of the competition

Nomination form
Reliability

The Agency People of the Year is committed to transparent and accurate results. To this end, MediaSense, the official audit partner of the Cannes Lions Festival of Creativity, is responsible for the auditing. MediaSense is responsible for processing and verifying all data during the competition.

The competition will take place in several stages: online judging, in-person evaluation and finally the publication of the results. MediaSense also scrutinises the scoresheets of all judges and the raw data provided by the organisers - ensuring that every step of the process is compliant.

All this careful checking ensures that the final results are objective and substantiated, adding to the credibility of the competition.